Realistically for the new stadium to be built (if ever, under Hicks & Gillet), it was always going to be a case of naming rights being sold to the highest bidder in order to secure some funding for it. Losing 'Anfield' seems inevitable, unless a sponsor were willing to share naming rights with our heritage.Enter Carlsberg who have confirmed that the idea of Carlsberg sponsoring the new stadium will be part of discussions with LFC at the end of this season. Media reports indicate naming rights along the lines of 'Carlsberg Anfield' (which would be cool), but obviously nothing has been decided yet.
You should see some cool pictures of the new stadium by clicking here and also by clicking here.
12 comments:
The Yanks cant afford to refinance their loans and will have to sell up in a couple of months so that will impact on any naming right discussions. I guess we just have to wait and see who our new owners will be and what plans they have for the future.
@Robbie - it's going to be interesting to see what unfolds in July with regards to ownerhip of our club.
Whenever a new stadium does get built, it's inevitable the naming rights will be sold, and I quite like the idea of Carlsberg doing it (especially if they do call it Carlsberg Anfield).
Rick Parry really fucked up when he let Tom & Gerry buy our magnificent club. These yanks have really set the club back a few years, as the stadium should have been just about ready now for next season, or the season after.
Its embarrasing to see clubs like Newcastle and Sunderland get bigger crowds to their home matches. We should be looking at a 75,000 seat stadium just like Old Toilet. This club is easily big enough to fill a stadium of that size.
Americans should stick to their gridiron or basketball shit, and keep away from football clubs. Whoever takes over, lets hope they actually have money. Gerrard deserves to play in the new stadium before he retires.
I agree that Carlsberg Anfield is a cool name for the modern era, and i hope Carlsberg stay with us for many more years. YNWA
@Scott D - it would be pretty cool, and no doubt to use the tag line "Probably the best stadium in the world" really fits in with the whole Carlsberg theme ;-)
The Americans should admit that they screwed up and sell up to the supporters at a reasonable cost in consideration of the current economy. But I guess these type of people are just sharks loking to get the most in return for their investment.
The Anfield name would remain if LFC was sold to the supporters.
Jatin.
@Jatin - short of having a billionaire LFC fanatic, anyone who buys LFC will be looking for a return on their investment.
I don't mind that so much (it's just life), I just want there to be some stability and forward action for our club.
@ScottD - Why the hate on Americans? Because H&G got in over their heads??? For the record, H&G are not exactly American icons.
Liverpool would be lucky to have someone like Robert Kraft buy the club--a guy who has made it huge in American sports because he lets people with the most sport knowledge make the most decisions. And most importantly, he spends wisely.
Your post suggests that it's most important LFC get an owner with lots of money. I hope that's not the case. I, for one, don't want Liverpool to become like Chelsea or the current ManCity, who throw around absurd amounts of money to attract any and every big name.
...Sorry to get off topic. Yep, I'm good with Carslberg Anfield.
Bang on Brink...
Completely support your thought.
I too would not want us to be called in the same league of Chelsea and now Man City.
I feel our new ground should be named 'Neo Anfield'.What say?
@Brink - yeah I definitely wouldn't want us to be anywhere near as cash rich as Chelski or City. I feel it would seriously detract from winning anything.
@Abhiram - 'Neo Anfield' !?!
I'm more inclined towards 'Carlsberg Anfield' meself...
@ Brink - Maybe i was a bit harsh with the American jibes, its just I believe Hicks and Gillet know absolutely nothing about football and have undermined Rafa many times and neary got rid of him for no good reason. They are simply here for profit and do not care less about the club.
I want the new owners to have plenty of money so that we can afford to buy a new super stadium, not to be rich pricks like Chelsea and Man City. If the new owners are low on cash then we do not get a new stadium, and that makes it hard to match the likes of Manure and Arsenal who are getting 20,000 - 30,000 more people to their home games compared to us currently.
As long we get a new stadium, and the owners let Rafa choose his players and manage the team I am happy, even if they are Americans.
'Carlsberg Anfield' would be cool ?????!? are you insane or just mental ?
there is no other club in the world that is so connected to its stadium name more then liverpool. that it's stadium have such great part in its identity.
should the name will be changed - even if a company name will be added to it - the identity of the club will be changed with it.
@cookie-mo - you're absolutely right when you say that Anfield Road is such a great part of our clubs identity. But in reality when the new stadium gets built, the naming rights WILL be sold.
The advantage of 'Carlsberg Anfield' is that they would be at least trying to respect part of our heritage. I'd rather that than have a sponsor who only puts their name to the stadium.
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